Gaining Credibility as a Mental Coach
I know first-hand that it’s hard to promote yourself as a mental coach.
Personally, I was not trained in business acumen when studying sports psychology in school.
And who has the time to promote and advertise their business?
Based on my survey with mental coaches, here are the top 5 challenges for mental coaches trying to expand their clientele.
Mental Coaches Say:
- Lack experience with promotion (31.20%)
- Lack credibility or qualifications as a mental coach (26.32%)
- Don’t know where to start (25.94%)
- Have a lack of time – I’m just too busy (29.32%)
- Lack knowledge about promotion (25.94)
I can identify with each of these barriers when I was starting my business as a mental coach in the late 1980s…
As a young mental coach, one challenge is having confidence in your ability to teach mental strategies to athletes—enough to charge for your services.
I teach you how to overcome all these challenges in the MGCP Certification program…
A prerequisite to gaining credibility and expanding your clientele, you must have the knowledge of what mental skills to teach athletes, how to do mental game assessments, what important questions to ask, and a system to guide you.
You must also possess effective communication skills to be a successful mental game coach.
Finally, you have to know who to approach and what to say about your service. And don’t forget about the power of getting referrals from the athletes you work with.
In my MGCP certification course, I teach students a system and how to simplify the mental coaching process to help them understand the important mental strategies to teach.
What You’ll Learn:
- A system for doing mental coaching with athletes
- What groups or teams to approach
- How to get referrals from existing athletes
- How to find time to market your services
- How to gain credibility with your target market
Learn my entire system for mental coaching with athletes based on 40+ years of experience working with junior to professional athletes.
Learn how to become a mental performance coach without a masters or Ph.D. degree.
Please download an application to apply for a future course:
Apply for sports psychology certification today!
FAQ: Growing a Mental Coaching Business
What are the biggest challenges for mental coaches growing their business?
In Dr. Cohn’s survey, mental coaches cited lack of experience with promotion, lack of credibility or qualifications, not knowing where to start, lack of time, and lack of knowledge about promotion.
How do mental coaches gain credibility?
Know what mental skills to teach, how to do mental game assessments, what questions to ask, and follow a system, backed by effective communication skills.
How can mental coaches get more clients?
Know which groups or teams to approach and what to say about your service, and ask for referrals from the athletes you already work with.
Does the MGCP certification teach how to market mental coaching?
Yes. The course covers a system for mental coaching, which groups to approach, how to get referrals, how to find time to market, and how to gain credibility with your target market.
Related Mental Coaching Articles:
- Lessons from Bob Rotella in Sports Psychology
- Lessons from Ken Ravizza in Sports Psychology
- How I Started In Sports Psychology
- Mistakes I’ve Made as a Mental Coach
- Why Athletes Avoid Mental Training
Apply To Be In The MGCP Program!
Upon acceptance into the Mental Game Coaching Professional (MGCP) program, you’ll be given assess to the MGCP documents and to the peaksportsnetwork.com membership web site, start dates and times of each video conference, and how to access the video conference.
The MGCP video conference certification program runs 12 weeks, with 10 live two-hour meetings by video conference.
By the end of the certification program (provided you have completed all requirements for graduation), you will receive a certification from Peak Performance Sports, LLC as a certified Mental Game Coaching Professional!
Have questions about the MGCP program? Read our FAQ. Find out what is included in the MGCP program. Call 888-742-7225 or email us at Peak Performance Sports
